Spotlight - The Vendry Memo

Spotlight

Facebook’s Event Planner Leslie Smith on Her Unique Professional Background and Colorful Creative Process

Leslie Smith is an Event Marketer at Facebook. With an international career of 10 years of event production spanning the globe from Europe to the U.S., she has gained insight on crafting unforgettable and unique events.

By Gina Melaragni | January 21, 2020

Spotlight

Brooklyn Balloon Company’s Robert Moy on Innovation and Balloon Art for the Jonas Brothers Reunion Tour

Robert Moy is the founder of Brooklyn Balloon Company. He has created balloon art for A-list celebrities and corporate clients like Gucci, Nordstrom and Pandora.

By Gina Melaragni | January 14, 2020

Spotlight

The Magic of Corporate Events with Illusionist Mike Super

Mike Super is an illusionist and the winner of NBC series Phenomenon and a finalist on America’s Got Talent. This is his story, as told to The Vendry.

By Gina Melaragni | January 10, 2020

Spotlight

Brands Stay Relevant With Events That Celebrate Diversity

By 2045 we will be a minority majority country. This is one reason among many that forward-looking players in the events world have their eye on incorporating diversity and inclusion in their business practices. Hear from Industria Creative, On Board Experiential and STAFFED INC., three leaders in the event industry whose passion for diversity shines in the work they do every day.

By Gina Melaragni | October 14, 2019

Spotlight

How A Barista Became "The OG Coffee Artist" and Built a Business

The Vendry speaks to Michael Breach, better known as BaristArt, about his career journey from barista to international coffee artist.

By The Vendry | October 1, 2019

Spotlight

5 Ways MKG Makes Festival Activations Spectacular

Experiential marketing firm MKG tells The Vendry the 5 most important factors to making festival activations all they can be.

By The Vendry | September 30, 2019

Spotlight

Crush Studio Reveals The 5 Pillars That Spark Their Creative Work

Crush Studio Founder and Creative Director Lacey Hoff speaks with The Vendry about the 5 pillars that spark their creativity.

By The Vendry | September 23, 2019

Spotlight

Napkin Killa: The Napkin Artist That Will Kill at Your Next Event

Napkin Killa is the bar napkin cartoon assassin. He has been hired for events by brands like Target, American Eagle, Visa, Snickers, Gatorade, Mercedes Benz and hundreds more. This is his story in his words, as told to The Vendry.

By Gina Melaragni | September 17, 2019

Spotlight

How We’re Magnetic is Winning Over Gen Z

The Vendry speaks with experiential marketing agency We’re Magnetic's Jessica Reznick on her insights on engaging with Generation Z.

By The Vendry | September 16, 2019

Spotlight

Laura Dopp and Andrew Tracy of One Thousand Birds on the Future of Sound Design

One Thousand Birds is a bicoastal sound design studio with a roster of trendy start-up clients, from Glossier and Allbirds, to Spotify and Peloton. They’ve worked on films with Netflix,...

By The Vendry | September 12, 2019

Spotlight

Executive Chef Tyler Lyne of Neuman's Kitchen On Craftsmanship and Chemistry

Tyler Lyne, executive chef at Neuman's Kitchen, has been working in restaurants since he was a teenager. His philosophy toward food and catering — honed in Michelin-starred kitchens —...

By The Vendry | September 3, 2019

Spotlight

Slaack's Co-Founders on Pushing Clients Outside Their Comfort Zone and Driving Business From Instagram

Los Angeles-based corporate event production company Slaack pulls out all the stops when it comes to visual displays. From citrus-themed ceiling art to a sculpture made of motorcycle goggles,...

By The Vendry | August 30, 2019

Spotlight

Day 1 Collective Co-Founder Eric Tucker on how 3-D Printing is Changing Event Fabrication

Experiential design and events agency Day 1 Collective got its start a few years ago in Eugene, Oregon, hosting events for the local house music scene. In the years...

By The Vendry | August 13, 2019

Spotlight

Kelsea Olivia Gaynor on East Olivia and Her Floral Design Inspirations

East Olivia was founded by Anthropologie alum Kelsea Olivia Gaynor to further her passion for floral styling and event design. From pop-ups to installations, store windows to bespoke bouquets,...

By The Vendry | July 24, 2019

Spotlight

The Founders of Tinsel on Building Their Business and Hitting Creative Goals

Eight years ago, college a-cappella friends Erica Taylor Haskins, Liz Castelli, and Adette Contreras were bored with their day jobs. The three women had no prior events experience but...

By The Vendry | July 24, 2019

Spotlight

Richard Heby of YTG Agency on Artistic Talent and the Downsides of VR

In 2016, Richard Heby founded studioSPACEnyc with his partner, New York-based installation artist Jacob M. Fisher. Fisher was the lead artist for the company, creating art for events, experiences...

By The Vendry | July 14, 2019

Spotlight

Elizabeth Hellman, President of Rubik Marketing on Capturing Experiences

Elizabeth Hellman is president of Rubik Marketing, an experiential marketing agency that counts some of the biggest brands in entertainment among its clients, including HBO, Sony and Disney. Recently,...

By The Vendry | July 13, 2019

Spotlight

How Pinch Food Design's Karen Hillburn Merges Catering and Instagram

Karen Hillburn cofounded the groundbreaking Pinch Food Design in 2011 with chef / owner Bob Spiegel and designer / owner TJ Girard. The innovative company upended the catering industry...

By The Vendry | June 28, 2019

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