The Vendry Finds a New Home with Groupize — Transforming the Event Tech Landscape

With the Acquisition of The Vendry, Groupize Expands to Become a True All-in-One Solution for the $1 Trillion Business Meetings and Events Industry

Groupize, a leading technology provider for meetings and events management acquired The Vendry, one of the largest event marketplaces in the U.S. This strategic move significantly enhances Groupize’s platform by adding over 70,000 venues and vendors to its existing global network of 190,000 hotels.

Following the acquisition, The Vendry is rebranding as "The Vendry by Groupize," integrating seamlessly into Groupize’s platform. This will allow event planners to source unique venues for various events—ranging from off-sites to cocktail parties—while also managing hotel bookings, attendee logistics, and travel, all within a single, cohesive solution.

The acquisition adds venue and vendor sourcing solutions to Groupize’s platform, empowering planners and enterprises to manage meetings, event logistics, group travel, and HCP engagements more efficiently.

Benefits for the Event Ecosystem

The acquisition delivers multiple advantages for event planners, vendors, and the entire meetings ecosystem:

• Global Venue and Hotel Supplier Content: By incorporating The Vendry’s diverse inventory, Groupize’s platform offers more comprehensive options for event planners, while vendors benefit from increased visibility and access to Groupize’s enterprise clients.
• AI-Powered Response: The Vendry’s AI-driven tools streamline venue sourcing, providing fast responses and up-to-date insights on trending venues and services, helping planners stay informed with the latest options.
• Streamlined Meeting Management: Groupize now simplifies the vendor sourcing process—from supplier search and bid generation to quote management. Its all-in-one platform also manages every stage of event planning, including room block management, instant hotel bookings, attendee registration, group travel, and expense tracking, all in one place.

Read more about The Vendry acquisition by Groupize.

Strategic Vision

Daphne Hoppenot, Founder of The Vendry, expressed enthusiasm about the partnership with Groupize, noting the alignment in both companies’ commitment to providing better technology for corporate meeting and event planners. With the integration of The Vendry into Groupize’s platform, she will assume the role of Strategic Advisor within the Groupize executive team.

Groupize CEO Alisa de Gaspe Beaubien shared similar excitement, emphasizing that The Vendry’s venue and vendor sourcing solution will significantly enhance Groupize’s offerings. This acquisition is set to accelerate Groupize’s mission to transform event management and provide a seamless experience for planners and enterprises. Beaubien also pointed out that industries with high volumes of non-hotel events, such as life sciences, will see notable improvements in efficiency as venue sourcing becomes fully integrated within the Groupize platform.

About Groupize

Groupize is the premier platform for managing in-person enterprise events. Offering a wide array of solutions for venues, vendors, planners, and organizations, Groupize simplifies the complex processes involved in meetings and events. The platform features nine modules and over 275 configurable tools that streamline everything from event logistics to group travel, backed by exclusive integrations with industry leaders like SAP Concur. Groupize’s mission is to empower users to create seamless and impactful meetings and events through innovative and user-friendly technology.

Promote your Business on The Vendry by Groupize

Are you a venue or vendor interested in getting listed on The Vendry by Groupize? Learn more about our Venue and Vendor Partner Program.