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Watch Now: How To Get Virtual Event Sponsorships


The positives of virtual events are apparent - access to a broader audience, cost savings (in some areas!), and a huge increase in data available to organizers and sponsors. And yet many organizers are having trouble securing virtual event sponsorships and showing those sponsors that a virtual event, just like an in-person one, is worth the investment.

Larry Weil, Karen Hartline, Keneisha Williams, and Alecia May joined The Vendry on November 10, 2020 for a discussion on how to get sponsors for your next virtual event.

They covered which value props of virtual event sponsorships have resonated most with brands, their favorite tools and platforms to use for sponsored virtual events, how to price your sponsorships, and more. View the playback below.

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Larry Weil, The Sponsorship Guy

Karen Hartline, Home Point Financial

Keneisha Williams, Black in Events

Alecia May, Eventistry by Alecia

Topics covered:

  • What’s been the hardest thing about pitching virtual sponsorships?
  • What value proposition of virtual sponsorships has resonated most with brands?
  • What is your framework for creating attractive sponsorship packages for virtual events?
  • As a buyer, what do you wish you were seeing right now in terms of virtual sponsorship offerings?
  • What do you say to sponsors who are wary that your virtual offering isn’t as lucrative or isn’t worth the same investment that your in-person event was worth?
  • How do you integrate your sponsors into your event so it doesn't feel like your sponsors are just your commercial break?
  • What have you seen that has worked well in terms of sponsors interacting with attendees?
  • As a buyer, what kind of metrics do you would you like to have access to?
  • Which event metrics should event planners be leveraging to attract sponsors?
  • What are the best platforms and tools for virtual events with sponsors?
  • How do you determine the right price for your virtual event sponsorship offering?
  • What is one prediction you have on what sponsorships will look like for hybrid events?
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