Article updated 08/04/2025
When your event needs a “wow” factor that goes beyond the ordinary, Interactive Entertainment Group (IEG) delivers with tech-forward, immersive experiences designed to thrill guests and amplify brands. With a legacy dating back to 1988 and three consecutive appearances on the Inc. 5000 list of fastest-growing companies, IEG is a leader in the experiential entertainment space—and a go-to partner for planners and marketers alike.
Built to Engage, Designed to Impress
IEG is more than an entertainment vendor—they’re a pioneering experiential agency with a massive inventory of customizable attractions designed for corporate activations, brand launches, sports events, hospitality gatherings, and more.
Whether it’s augmented reality, mixed-reality sports, or real-time holograms, they don’t just entertain—they create high-impact brand moments that stick
Experience Highlights from IEG’s Immersive Lineup
Be the claw. Guests are lifted above a prize pit and dropped in to grab rewards, arcade-style—but larger than life.
Beam in a speaker, mascot, or product with this real-time holographic display. Interactive and futuristic, it turns heads fast.
This mixed reality sports simulator blends gamification and physical play. With over 35 game modes and real-time tracking, it’s fully customizable with your brand's graphics.
A three-screen immersive simulator that puts guests in the middle of the action—baseball, football, racing, golf, and more—with branded stadiums and product integration.
Hop in a racing seat with full VR immersion and compete for top times on the leaderboard while others watch the action unfold on an external screen.
For a full-speed thrill, this three-screen racing experience offers motion-based gameplay for the ultimate virtual ride.
💥 So when BÉIS wanted to relaunch their cult-favorite Berry shade with some serious flair, MKG knew exactly who to call. The mission? Go big or go home.
Enter: A GIANT HUMAN CLAW MACHINE—Berry-wrapped, shopper-ready, and totally extra.
📍 Westfield Century City Mall
🎁 Travel prizes.
🕹️ Shoppers as human claws.
💅 All the main-character energy.
No tables. No QR codes. Just pure retail theater.
Lines formed. Phones came out. TikToks flew. And Berry? It became the moment.
MKG brought the vision. IEG brought the claw. BÉIS brought the attitude.
And the crowd? They showed up for the spectacle.
Venue: Westfield Century City Mall
Experimental Agency: Interactive Entertainment Group
Why We Love Them
IEG creates moments guests will literally talk about for weeks—all while offering brand integration, full customization, and turn-key logistics. Whether you're hosting a conference, launching a product, or energizing a team, this is the kind of interactivity that elevates engagement and turns your event into a destination.
📍 Location: National / Traveling
🎯 Specialties: Tech-Powered Entertainment, Experiential Installations, Branded Activations
🛠️ Established: 1988
🌟 Recognition: Inc. 5000 Fastest Growing Companies (2018–2020)
Explore the Best in Events!
Are you searching for exceptional vendors and venues for your next event? Dive into The Vendry's extensive collection of top-tier professionals and unique spaces. Find everything you need to create unforgettable moments. Visit The Vendry by Groupize.ai and start planning your perfect event today!
