Interactive Entertainment Group: Tech-Driven Experiences That Amplify Brands

Article updated 07/25/2025

In a world where event engagement is everything, Interactive Entertainment Group stands out as a pioneer—merging innovation, interactivity, and impact to deliver truly elevated experiences. With a portfolio of cutting-edge tech and immersive activations, they help the biggest brands in the country captivate audiences like never before.

Innovation at the Core

From augmented reality to virtual reality, Interactive Entertainment Group specializes in bringing brand stories to life through technology. Their offerings are anything but ordinary—they’re engineered to spark curiosity, drive interaction, and leave a lasting impression.

Named to the Inc. 5000 List of Fastest Growing Companies for three consecutive years (2018–2020), they’ve proven that their blend of creativity and tech isn't just impressive—it's in demand.

Immersive, Scalable, Unforgettable

Their standout experiences include:

• 🎮 Giant Human Claw Machine – A real-life arcade-style claw machine where attendees become the claw. Unforgettable and wildly popular.
• 🏎️ VR & Motion Racing Simulators – High-energy, immersive driving experiences that draw a crowd every time.
• 🕹️ Ultimate Sports Arena – A competitive, fast-paced zone perfect for team-building or brand challenges.
• 💡 Proto Hologram Displays – Bring holographic storytelling to your booth or activation—futuristic and memorable.
• ⚽ Multiball LED Wall – Blends physical activity and digital interaction for gamified brand engagement.

Every product can be custom-branded and integrated seamlessly into corporate events, trade shows, pop-ups, and experiential campaigns.

A Partner for the Bold
Whether you're launching a product, building buzz at a conference, or looking to create next-level engagement, Interactive Entertainment Group offers more than entertainment—they offer branded experiences engineered for impact.

BÉIS Berry Launch
💥 So when BÉIS wanted to relaunch their cult-favorite Berry shade with some serious flair, MKG knew exactly who to call. The mission? Go big or go home.
Enter: A GIANT HUMAN CLAW MACHINE—Berry-wrapped, shopper-ready, and totally extra.
📍 Westfield Century City Mall
🎁 Travel prizes.
🕹️ Shoppers as human claws.
💅 All the main-character energy.

No tables. No QR codes. Just pure retail theater.
Lines formed. Phones came out. TikToks flew. And Berry? It became the moment.

MKG brought the vision. IEG brought the claw. BÉIS brought the attitude.
And the crowd? They showed up for the spectacle.

Venue: Westfield Century City Mall
Experimental Agency: Interactive Entertainment Group

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