Article updated 04/03/2025
IDEKO is a full-service event production company based in New York City, built for brands that want to make a real-world impact through unforgettable experiences. As a trusted name in experiential marketing, IDEKO brings bold visions to life with precision and polish.
Known for thinking practically (not just creatively), IDEKO specializes in producing boundary-pushing brand experiences that captivate and engage. With deep expertise across industries including fashion, tech, finance, hospitality, entertainment, and food & beverage, IDEKO brings bold ideas to life with precision and polish.
Whether it’s a street-level takeover, a large-scale activation, or a one-of-a-kind pop-up, IDEKO doesn't just create events—they create moments that move people.
In partnership with Nike, IDEKO brought Victory Park to life—a three-day basketball experience at Emily Warren Roebling Plaza in Brooklyn Bridge Park Corporation.
With production partners GameSeven and Something Special Studios the event hosted the NYvsNY semi-finals and championship matchups, featuring top high school players from across NYC. Attendees enjoyed a signature merch shop, live game broadcasts on a giant LED screen, and interactive brand activations—all set beneath the iconic Brooklyn Bridge.
IDEKO handled planning, production, permitting, fabrication, and scenic design, including building a custom basketball court that elevated the entire experience—literally and figuratively.
Venue: Brooklyn Bridge Park Corporation
Planning & Production: IDEKO
Experimental Agency: GameSeven
Experimental Design: Something Special Studios
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