Article updated 07/09/2025
Set within one of Downtown LA’s most iconic districts lies a venue where the city’s industrial past and creative present collide: Skylight ROW DTLA. Nestled within a reimagined historic district, this sprawling space spans over 400,000 square feet, offering an unparalleled canvas for experiences that break boundaries and ignite imagination.
From product launches to music festivals, this dynamic venue is more than a backdrop—it’s a co-creator in bringing bold visions to life.
Skylight ROW DTLA offers a suite of distinctive environments, each with its own personality and perfect use case. Here's a look at the spaces where creativity comes to life:
🚗 Parking Garage Rooftop
With sweeping views of the DTLA skyline, this open-air rooftop is ideal for large-scale activations—think fashion shows, sporting events, pop-ups, or even drive-in experiences. The elevated vibe brings a dramatic edge to any event.
🎨 Dock Street
This pedestrian-friendly corridor is a dream for immersive activations. Surrounded by soft industrial textures and vibrant ground murals, Dock Street is perfect for craft fairs, gaming pop-ups, or festival-style markets. Indoor/outdoor flexibility and adjacent suites add even more versatility.
🧱 South & North Lots
These open ground-level spaces offer an industrial aesthetic framed by raw architecture. Whether you're hosting a music event, a maker’s market, or a branded activation, the lots provide a blank slate with gritty charm.
🛍️ Market Row
A curated stretch of retail meets event space, Market Row weaves artisan shops, patios, and art installations together. This is your go-to for photo shoots, pop-up retail, and experiential moments in a lively, people-first setting.
🌳 The End
Anchored beneath ROW DTLA’s century-old ficus tree, this semi-covered gem is intimate yet impactful. A built-in stadium seating nook and organic ambiance make it perfect for community events, film shoots, or acoustic performances that feel grounded and genuine.
One standout example: FOX’s Next Level Chef premiere event at Smorgasburg LA. This dynamic, one-day activation brought the energy of the show to life with LA’s most iconic restaurants—including Gracias Madre, Howlin’ Ray’s, and Sushi|Bar—serving from custom-branded food trucks.
Guests connected with Chef Richard Blais, previewed scenes from the series, explored HexClad cookware used by Chef Ramsay himself, and indulged in unforgettable bites at one of LA’s top foodie destinations.
From brand activations to music festivals, Skylight ROW DTLA continues to deliver standout moments in a venue built for bold ideas.
Venue: ROW DTLA
Experimental Agency: 3CS Productions
Rentals: Taylor Creative Inc.
Rentals: Bright Event Rentals
Rentals: CORT Events
Fabrication: Tractor Vision
Gifts & Swag: Fingerprint Promotions
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