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Push Play Creative – Big Ideas, Bold Execution, and a Marshmallow Gorilla

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Article updated 08/20/2025

When it comes to experiential marketing, Push Play Creative doesn’t just think outside the box—they ship the box, build it upside down, and stuff it with marshmallows if that’s what the brief calls for. Proudly women-owned and fearlessly imaginative, this agency turns big ideas into even bigger experiences, all while keeping sustainability and inclusivity top of mind.

From immersive installations to mobile tours, virtual engagements, and gifting experiences, Push Play Creative is a go-to partner for brands who want more than buzz—they want emotional connection and long-term brand love.

From Coachella to the Super Bowl (and a Marshmallow Gorilla in the Bahamas)
With a portfolio that includes activations at the Super Bowl, Coachella, Kentucky Derby, Pebble Beach Concours d’Elegance, NCAA Final Four, and more, Push Play Creative doesn’t flinch at complexity. They’ve mastered the art of high-impact, logistically complex brand moments—and do it all with style, grace, and grit.

Whether they’re building a massive custom install in 100-degree heat or curating a perfectly wrapped VIP gifting experience, their goal is always the same: spark meaningful connections between brands and their audiences.

A Creative Team with Purpose
Push Play is not just about spectacle—they’re deeply values-driven. As a women-owned agency, they prioritize diverse perspectives, continuous learning, and inclusive collaboration in every project. They're also passionate about rethinking waste in experiential—challenging themselves and their partners to deliver standout moments without leaving a heavy footprint.

⭐ Why We Love Them
Push Play Creative blends strategy, spectacle, and storytelling into unforgettable brand experiences. They're the kind of team that says "yes" to the impossible—and then builds it better than you imagined.

📍 Location: U.S. Based
🎯 Services: Experiential Installations, Mobile Tours, Gifting Experiences, Virtual Events
🌟 Leadership: Women-Owned
🌱 Values: Inclusivity, Innovation, Sustainability

To debut SixSip, Phillips Distilling’s latest innovation, Push Play took over the Chicago River with a floating tasting experience like no other.

A branded Duffy Boat offered 20-minute rides where guests sampled all four SixSip flavors while taking in the skyline.🚤🌆 On land, nearby Tiny Tapp hosted a complementary sampling activation—complete with branded hats, Polaroids, and high-energy vibes.

The result? A summer launch that made a splash across Chicago with multiple touchpoints for brand discovery, product trial, and social engagement.☀️

Experiential Agency: Push Play Creative
Photography: HUNT + CAPTURE

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