Some ideas are meant to stay on the page. Others are meant to be built, moved, activated, and experienced in real time.
Push Play Creative specializes in the latter.
Founded in 2019, Push Play Creative is a women-owned experiential agency offering planning, production, and creative execution for immersive brand experiences. From large-scale installations and mobile tours to virtual events and gifting experiences, their work is designed to spark meaningful connections—bringing brands closer to the people they want to reach.
Their approach is rooted in imagination, flexibility, and a willingness to take on the unexpected.
Push Play Creative is known for embracing ideas that don’t fit neatly into a standard brief. Their team approaches each project with an open mindset, ready to explore what’s possible rather than defaulting to what’s familiar.
Whether the activation lives in a physical space, on the road, or online, Push Play focuses on creating experiences that feel intentional and memorable. Their work balances creativity with execution, ensuring concepts translate smoothly from idea to reality.
This adaptability makes them a strong partner for brands looking to stand out through experiential marketing.
Creative ideas only work when they’re backed by thoughtful planning and reliable production. Push Play supports their experiential work with hands-on coordination across each stage of the process.
Their capabilities span a range of formats, including:
By working across different types of activations, Push Play is able to tailor their approach to fit the goals, audience, and environment of each experience—while maintaining consistency throughout execution.
Push Play Creative has activated at some of today’s most recognizable large-scale events, including Coachella, the Super Bowl, MLB All-Star Weekend, the Kentucky Derby, Pebble Beach Concours d’Elegance, the Malibu Marathon, and the NCAA Final Four.
Operating in these environments requires careful coordination, adaptability, and the ability to execute under pressure. Push Play’s experience in these settings reflects a familiarity with complex logistics and fast-moving production schedules—skills that translate well across experiential programs of all sizes.
As a women-owned business, Push Play Creative places a strong emphasis on inclusive collaboration. Their team believes the strongest ideas emerge when diverse perspectives are welcomed, and they actively work to foster an environment built on openness, curiosity, and continuous learning.
This philosophy shapes how they collaborate with partners—encouraging dialogue, shared problem-solving, and creative exploration throughout the process.
Push Play Creative brings experience across a variety of industries, including:
This range allows the team to shift tone and creative approach depending on the brand and audience, while staying grounded in experiential storytelling.
Sustainability is an ongoing consideration in Push Play’s work.
After years in the experiential industry, the team identified waste as one of the most challenging aspects of live events. In response, they continuously challenge themselves—and their partners—to explore more eco-conscious approaches whenever possible.
While sustainability looks different from project to project, Push Play’s mindset encourages thoughtful decision-making around materials, reuse, and execution.
Push Play Creative is often chosen for their ability to combine creativity with practicality.
Partners value their willingness to take on unconventional ideas, their experience across multiple activation formats, and their collaborative, open approach. Combined with their planning and production expertise, Push Play offers a balance of imagination and structure that supports immersive experiences from concept through execution.
For Kamora’s activation at the South Beach Wine & Food Festival, Push Play didn’t just set up a booth—they crafted an experience.
They built a branded sampling moment that went beyond the pour:
- Signature Kamora coffee cocktails drew guests in
- A postcard-writing station sparked conversation and memory-making
- A branded mug giveaway sent guests home with something to hold onto
Every element was intentional. Every interaction was experiential. And in the middle of the Miami sun, it all came together to reflect the heart of the Kamora brand—warm, bold, and worth savoring.
Photography: HUNT + CAPTURE
Explore Push Play Creative on The Vendry by Groupize.ai to learn more about their services and connect directly with their team.
