When an event needs more than background entertainment, Interactive Entertainment Group (IEG) steps in with experiences designed to pull guests in and get them involved.
Founded in 1988, IEG is an experiential agency focused on technology-driven, customizable entertainment. Their lineup spans interactive games, mixed-reality sports, immersive simulators, and large-format visual activations—built to help brands stand out in busy event environments.
They’ve worked across industries including tech, sports, hospitality, food & beverage, electronics, and consumer brands, and have been recognized on the Inc. 5000 Fastest Growing Companies list for three consecutive years (2018–2020). At their core, IEG specializes in creating interactive moments that are bold, adaptable, and visually engaging.
IEG’s experiences are designed to be immediately understandable. Guests don’t need long explanations or instructions—they see it, they want to try it, and they jump in.
That ease of participation makes their offerings especially effective for:
Many of their activations can be customized and branded, allowing planners to align the experience with the look and feel of the event.
Interactive Entertainment Group offers a wide range of activations that vary in scale, footprint, and intensity—giving planners flexibility depending on space and audience.
Giant Human Claw Machine
A playful twist on a classic arcade game, this experience lets guests become the claw. Participants are lifted and lowered into a pit of prizes, creating a highly visual activation that naturally draws attention and spectators.
Proto Hologram
The Proto Hologram brings a futuristic element to events, allowing a person, object, or animal to appear as a life-like holographic display. Guests can interact with the hologram in real time, making it a strong choice for moments that call for visual impact.
Multiball LED
Multiball combines physical movement with mixed-reality gaming. High-precision sensors track player position and ball contact in real time, offering over 35 game options that range from sports-inspired challenges to skill-based games. Gaming graphics can be customized for branding.
Ultimate Sports Arena
This three-screen simulator places guests inside virtual stadiums across a wide range of sports, including baseball, football, hockey, soccer, basketball, golf, and more. Branding elements can be incorporated directly into the experience.
For planners looking to layer in multiple touchpoints, IEG also offers interactive games that are easy to rotate through and replay:
These experiences work well in reception areas, exhibit halls, and event floors where guests are coming and going.
IEG also offers experiences designed to blend interaction with promotion.
Social Media Vending Machine
This vending machine can be fully skinned and customized to support event goals. Guests can receive branded swag either by posting with a custom hashtag or by completing a QR-based form that generates a unique redemption code. It’s a creative way to turn giveaways into an interactive moment.
Custom Mobile Escape Room
IEG’s portable escape room is fully customized and designed around event objectives. It can be used for team building, trade show traffic, or interactive storytelling, offering a contained experience that encourages collaboration.
MLB Opening Day Festival
For Opening Day at Comerica Park, they brought that spark.
⚾ At the Home Run in the Park Festival, a custom Casamigos-branded Speed Pitch challenged fans to test their throwing arm before first pitch. It wasn’t just a photo op—it was immersive, on-brand, and totally on-theme.
This activation launched the Detroit Tigers’ Friday Night Party in the Park series with style—blending baseball, music, cocktails, and fireworks into one unforgettable kickoff.
Interactive Entertainment Group stands out for their range, customization, and longevity. We love them because they offer:
For planners looking to add interactive elements that feel bold, modern, and adaptable, Interactive Entertainment Group offers a lot of creative flexibility.
Explore Interactive Entertainment Group on The Vendry by Groupize.ai to view their experiences and connect directly with their team.
