The award show was previously set to take place in Los Angeles at the Crypto.com Arena on Jan. 31.
“We are thrilled to become part of the Grammy Awards legacy and have the opportunity to host this year’s prestigious event at the iconic MGM Grand Garden Arena,” MGM Resorts International’s vice president of entertainment Chris Baldizan said in a statement. “We are ready to celebrate the biggest night in music in the Entertainment Capital of the World, and can’t wait to show artists, and music fans everywhere why Las Vegas throws the best party.”
Additional details about the dates and locations of other official Grammy Week events have yet to be announced.
Behavior by athletes that violates the Olympic spirit or Chinese rules could be subject to punishment, a Beijing 2022 official said, after rights groups voiced concern about the safety of competitors if they protest.
"Knowing that there would be a smaller contingent going to CES than in the past, hosting this experience inside of a metaverse world like Decentraland just made a whole lot of sense," said Keith Soljacich, vice president of content at Publicis Media, an agency that helped Samsung develop the activation.
Dubbed 837X, the experience took inspiration from the brand’s flagship store in New York City. The virtual venue featured attractions like a Connectivity Theater displaying Samsung's CES announcements and a Sustainability Forest promoting the company's tie-up with Veritree, a climate solutions platform.
Guests could enter using 837X-branded NFT badges and participate in activities like a "mixed reality live dance party.”