Hot Topics: What event profs are talking about right now
LinkedIn Launches Events Platform
LinkedIn is rolling out a new events platform, where it will be listing, hosting, and marketing interactive, virtual events. It’s starting with an audio-only product that it will be launching this month in beta, followed by a video version that it will launch in the spring.
“Our philosophy is to put the organizers in control,” said product manager Jake Poses. “We want to make it easier to host virtual round tables, fireside chats, and more. Some may want the event to be more formal, or less formal. Some might want to communicate with their audience, to open up to the floor. We’re giving professionals interactivity and support.”
The new platform will include tools to run interactive content end-to-end, with no need to use any other third-party software.
The platform will initially be targeted toward its Creator community, but LinkedIn hopes to eventually get businesses and larger organizations to build events on it.
Paul Caine, president of Endeavor’s On Location (which was originally launched by the NFL and remains the league’s official hospitality partner), chatted with The Hollywood Reporter about the company’s plans for Super Bowl LVI, which takes place on Feb. 13 in Los Angeles.
Clients of the company can expect dinners and excursions, three nights of musical performances at the Crypto.com Arena, private events with NFL legends and the Lombardi Trophy, and on game day, some attendees will be able to go on the field for the trophy presentation.
“We look at the experience as a much wider moment than just the ticket and what happens on that day,” Caine says. “We look at it as an emotional moment, and that emotion begins the moment you decide you want to go and you purchase it, all the way until you get back home and you talk about it.”
Last year, the company announced a partnership with the International Olympic Committee to be the hospitality provider for the games beginning in 2024.
