Hot Topics - What Event Profs Are Talking About Right Now
Party Pre-Game With At-Home COVID Tests
This week, the Centers for Disease Control and Preventionupdated its guidance on the use of at-home COVID tests. It now recommends that “even if you don’t have symptoms and have not been exposed to an individual with COVID-19, using a self-test before gathering indoors with others can give you information about the risk of spreading the virus that causes COVID-19.”
At-home COVID tests, which are most commonly rapid-antigen tests, are now sold in most pharmacies and by major web retailers in the U.S.
Publicist and Black in Fashion co-founder Sandrine Charleswill be sending out rapid COVID-19 tests ahead of an upcoming event, even though proof of vaccination is required to enter. “We just wanted to ensure that we extended that extra layer of safety for these guests,” Charles told The Cut.
Still virtual, reports Wired, but better. “In 2022, producing better remote meetings will begin to be a skill that leads to promotion, leadership opportunities, and success as a worker,” Prezi C.E.O. Jim Szafranksi told the pub. “Gone are the days when you put ‘proficiency with Excel’ on your resume, and instead you will talk about proficiency in key hybrid work skill sets such as creating engaging content and facilitating inclusiveness and participation.”
He added that we’ll also learn to book shorter, more focused meetings. “The prime meeting time will be Tuesday through Thursday, between 10 am and noon.”
Microsoft, Zoom, Google, Webex, BlueJeans, and LogMeIn say they’re listening and responding to user complaints about their video conferencing tools, working on minimizing background noise, allowing people to blur or change their backgrounds, get in and out of back-to-back meetings with one click, and better focus on individual faces and voices when workers are huddled in the same room together.
Early next year, Microsoft Teams plans to roll out a feature called front row, a new layout option in which video boxes are spread across a horizontal plane at the bottom of the screen to help remote workers feel more connected in the meeting.
Brands Get Into the Spirit with Holiday Activations
‘Tis the season for brands to spread some holiday cheer with promotional activations that range from thoughtful and jolly to kooky and whimsical. Here are some that stood out to us so far:
For the third holiday season in a row, KFC is selling a scented firelog inspired by its 11 herbs and spices recipe. This year, consumers can also enter for a chance to win a vacation at a secluded Kentucky retreat—dubbed the Kentucky Fried Chicken Firelog Cabin.
Amazon unveiled the world's first smart holiday window—controlled by Alexa voice command. Fabricated and produced by experiential agency New Moon, the interactive installation allows visitors to trigger one of 12 routines, such as “Alexa, turn on the holiday lights.”